SAN FRANCISCO, Aug. 22, 2018 /PRNewswire/ — San Francisco based haircare company AQUIS is on the fast track for growth, expanding its partnership with Sephora internationally in 14 European Union countries.

Known for their pioneering hair towels and turbans, AQUIS launched domestically at Sephora in 2016 and has created a digital global distribution footprint within the last 24 months.

AQUIS first entered 210 international Sephora stores in January 2018 and is now expanding into 900 stores across Europe as a result of its very promising first week of sales. To support the introduction into Sephora EU, AQUIS will launch an exclusive turban in November 2018.

AQUIS reinvents the haircare routine, combining science and technology to deliver a simple way to care for hair without damage. AQUIS towels and turbans are made with Aquitex, a proprietary drying technology with ultra-fine wicking channels to quickly absorb water from hair. Through this unique innovation and others to come, Aquis minimizes water fatigue, the swelling, stretching and damage of hair, thus protecting the natural integrity of hair when wet and most vulnerable to damage.

AQUIS hair turbans are currently among the summer «Must-Haves» for Sephora US and featured in Sephora’s recent digital haircare videos. «Our outlook on the current haircare routine has been a huge part in our success, and having the ability to expand at Sephora internationally, makes it more attainable than ever for consumers to have healthy, beautiful hair with the use of AQUIS,» says founder Britta Cox.

On the heels of the international expansion, AQUIS continues to develop its retail distribution and prepare for new category introductions to ensure people across the globe can experience less hair breakage and frizz, effortless styling, as well as shinier and longer lasting, more vibrant hair color.

AQUIS Hair Towels and Turbans retail for 29.99 – 35.99 and are now available at Sephora stores and and other Sephora web properties across Europe.

For more information, visit

AQUIS is a Bay Area startup committed to helping restore hair from the inside out with a clean and innovative approach to hair care. Based on the insight that there are ways to keep hair healthy without compromise—by protecting its natural biome, preventing water fatigue (the stretching and swelling that happens when hair is wet), and using safe and gentle yet effective ingredients—AQUIS develops products that protect and strengthen, limiting the need to hide damage through styling. For its extremely popular Hair Towels and Hair Turbans, AQUIS engineered Aquitex, a breakthrough, proprietary performance fabric. AQUIS continues to innovate within the hair care category and promote hair confidence for all.

For more information, visit

Cision View original content with multimedia: