GARDENA, Calif., Feb. 13, 2018 /PRNewswire/ — Being at the forefront of head shaving since 1999, HeadBlade, (, has set its sights on a new demographic with the launch of its Aveline razor, featuring an innovative finger-controlled design for an easier, closer shave for women (

HeadBlade, which has earned national and international recognition for its superior razor designs, including accolades from Time Magazine and the Red Dot 2017 Design Award, uses the same patented technology in the Aveline razor.

“The Aveline family of products blend technological design with beautiful aesthetics,” said Todd Greene, president and founder of the Aveline and HeadBlade brands. “Other razors being marketed to women overlook the importance of design and focus on marketing. They sell the convenience of purchasing online via subscription sites and rebrand existing products already available in retail. We created a unique razor handle, featuring four ways to hold it, that allows for longer, smoother strokes while shaving.”

Greene was first inspired to expand his HeadBlade line as early as 1999 when his ex-wife began using his product to shave her legs. Around the same time, Greene received calls from HeadBlade customers, asking if he had a female version for their wives and girlfriends.  However, it wasn’t until 2015 when Greene started working on the award-winning HeadBlade MOTO, that he realized he had the technology to create an advanced razor for the women’s market.

The Aveline razor introduces new and revolutionary features including massaging roller balls, easy push-button blade replacement, a built-in stand, a unique 3+3 flexible blade cartridge and a moisture strip composed of Vitamin E, Aloe, and Lavender Oil.

“For nearly two decades, I created and designed for a niche market,” said Greene. “We are excited about our next challenge of expanding into an established but quickly changing women’s market.”

The company has launched an Indiegogo campaign to bring the Aveline razor to market and is targeting a June 2018 product launch: The razor is expected to cost about $18 but will be discounted by up to 20-30 percent for its Indiegogo project.


The original HeadBlade, (, was designed by Todd Greene in 1997 and follows the axiom “necessity is the mother of all invention.” Besides winning numerous national and international design awards, Todd’s HeadBlade is in the permanent collection of the Museum of Modern Art in NYC. His most recent design, the MOTO, won a Red Dot Design 2017 Award, and A’ Design Award Bronze 2018. Since 1999, HeadBlade has pioneered the headcare market and expanded the company’s product range to incorporate complete skin care.  He is now concentrating his design acumen on women’s grooming and is excited to launch Aveline, To find out more about how you can support this innovative company, please check out its Indiegogo campaign.

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SOURCE HeadBlade