LiveXLive Partners with Media 122 on Programmatic Advertising and Monetization Strategy
BEVERLY HILLS, Calif., March 28, 2017 /PRNewswire/ — Loton, Corp’s (OTC: LIVX) LiveXLive subsidiary has entered into a partnership with Media122, a premium digital media company and Google Preferred Network to create programmatic revenue opportunities around LiveXLive’s streaming live music events and original content.
As one of the largest providers of high quality desktop and mobile video ad inventory, Media 122 will allow LiveXLive to capitalize on its growing roster of premium content, including the forthcoming slate of original music lifestyle content from its internal LiveXLive Studios Division. Live X Live’s development and production partner Big Boots Studios will manage the relationship with Media 122.
“As we’ve observed user and engagement levels ramp up on our platform, we sought the right partners to allow us to monetize that growth and bring real value to our partners and advertisers,” said Rob Ellin, CEO of LiveXLive. “In Media 122, we’ve found a company with the skills and track record to smartly build revenue on our investment in live music content and our original programming, while crucially maintaining the integrity of our user experience.”
Since its initial broadcast in 2015, LiveXLive has sought to become the singular global destination for music fans to enjoy premium live performances. From leading festivals, nightlife and concert venues, to original content, artist exclusives and interviews, the platform has featured performances and content from the world’s biggest artists, including Rihanna, Katy Perry, Metallica, Duran Duran, Radiohead, Chance The Rapper, Bruce Springsteen, Avicii, Maroon 5, and many more. The company has also partnered with Rock In Rio, Outside Lands, Verizon, Screenvision/KAOS Connect, OneLive, and MTV to lay its foundation across the world of music and technology.
About Loton, Corp (OTC: LIVX)
Loton, Corp (LIVX.OB) is a parent company in the emerging live / digital music space. The company’s LiveXLive subsidiary intends to be the world’s first premium live music streaming network that will deliver around the clock live music to viewers on any connected device as an authentic and experiential platform. The platform plans to offer the world’s leading music festivals with multiday and multistage coverage, unique concerts, intimate performances and cutting edge programming. We plan to extend the live experience to fans on desktop, laptop, mobile, tablets, consoles, connected TVs and virtual reality platforms. The LiveXLive network expects to provide compelling and curated content that showcases the entire spectrum of music to include music inspired fashion, food, and lifestyle content and showcase interviews, backstage access and both fan and artist perspectives. LiveXLive intends to feature all genres of music including rock, pop, indie, alternative, EDM, country and feature major festival headliners as well as emerging artists performing at clubs and venues around the globe. For more information: http://www.livexlive.com.
About Media 122
Media 122 was founded to create a premium digital media company that ensures the highest quality of inventory and demand for its advertisers and publishers. Due to its approach, the company has grown to one of the largest providers of high-quality online and mobile video inventory, enabling its demand partners, agencies and brand clients to flourish. Media 122 and its publishers deliver what advertisers want and need: transparency, brand safety, performance and maximum value across all screens.
Forward Looking Statement
Statements in this news release concerning future results from operations, financial position, economic conditions, product releases and any other statement that may be construed as a prediction of future performance or events are forward looking statements which involve known and unknown risks, uncertainties and other factors which may cause actual results to differ materially from those expressed or implied by such statements. These factors include uncertainties as to levels of orders, ability to record revenues, release schedules, market acceptance of new products, changes in economic conditions and market demand, pricing and other activities by competitors, and other risks including those described from time to time in the Company’s filings on Forms 10-K and 10-Q with the Securities and Exchange Commission, press releases and other communications.
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