LOS ANGELES, April 26, 2017 /PRNewswire/ — Socially conscious online financial firm Aspiration today announced the launch of Aspiration Impact Measurement (AIM), a new feature within the company’s mobile banking app. Aspiration examines thousands of data points to generate scores for and rate thousands of businesses, then calculates a personalized AIM score for each customer, based on where they shop. The company provides scores for «People,» which accounts for how well the companies treat their employees and communities, and «Planet,» based on companies’ eco-friendly practices. The new initiative is the latest effort that aligns with Aspiration’s mission to «do well and do good,» embodied by the company’s sustainable investing options, charitable giving and pro-consumer fee options.

«Today, more than ever before, Americans are looking to put their values into action and their AIM score empowers them to demand that corporations act responsibly toward the environment and their employees,» said Aspiration co-founder and CEO Andrei Cherny. «Americans spend $36 billion a day as consumers, making decisions based on cost, convenience and quality. Now, for the first time, they’ll have an easy way to make spending decisions based on conscience, as well.»

AIM scores for businesses and consumers are calculated using a proprietary algorithm that examines more than 75,000 data points including diversity, employee pay, energy efficiency, carbon reductions and more. Aspiration is launching AIM with data on more than 5,000 companies, with more to come in the future. All Aspiration customers can access their AIM scores for free within the company’s mobile app. Each customer’s AIM score will be updated in real time, with every transaction.

Aspiration was founded in 2013 and has become one of the fastest growing financial firms in America, adding thousands of new customers a week. Its revolutionary «Pay What Is Fair» business model trusts customers to choose the fee they pay, even if it is zero. Aspiration is also one of the most charitable financial firms in America, donating 10% of its earnings to microloans and mentoring for low-income Americans. Its fossil fuel-free, sustainable investment strategy (available at a minimum investment of $100) is the top performing sustainable investment fund in America over the past year.

For more information about AIM or to sign up for Aspiration, visit http://www.aspiration.com/AIM.

About Aspiration:

Aspiration is a financial firm with a conscience, with the mission of democratizing access to high quality banking and investment products. By allowing its customers to pay what they think is fair, donating 10% of every dollar earned to charity, offering sustainable banking and investing options and bringing high quality financial products to all, Aspiration is revolutionizing the financial industry and changing it for the better. Aspiration’s bank account was named «Best Checking Account in America» by Money magazine. Aspiration Fund Adviser, LLC, a wholly-owned subsidiary of Aspiration Partners Inc., is registered with the United States Securities and Exchange Commission (SEC). Visit www.aspiration.com for more information.


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SOURCE Aspiration