PALO ALTO, Calif., May 1, 2017 /PRNewswire/ — Meitu, Inc. (SEHK: 1357), a leading mobile internet company with its apps installed on more than 1.1 billion unique devices worldwide, today announced the launch of exclusive virtual makeup looks created by top social media celebrity Bretman Rock. Bretman Rock’s three makeup looks are available for virtual try-on globally through Meitu’s MakeupPlus app.

With more than 10 million followers on social media, the Hawaii-based social media star is known for embellishing his vlogs and makeup tutorials with sharp, cutting humor and sass. Represented by APA agency in Los Angeles, Bretman Rock’s online presence has skyrocketed in recent months with his viral post of his over-highlighted ID photo, hosting of the red carpet at Miss Universe 2017 and announcement of a new highlighter palette collaboration in the works. Bretman is now bringing three of his most requested looks to MakeupPlus for his fans to virtually try on through their smartphones.

«Makeup is all about creativity to me. It’s fun that my viewers can now try on some of the looks they’ve been asking about. I mean…I’m really cute, so I understand why they’ve been wanting to look like me,» said Bretman Rock. «In all seriousness, partnering with MakeupPlus is something new for me and gives people the opportunity to instantly try these looks that they may not normally wear or experiment with in real life. Imitation is the sincerist form of flattery, so I’m really flattered with seeing everyone #SlayWithBretman with this launch.»

«Bretman’s confidence and humor are contagious, and our users adore Bretman’s trendsetting makeup aesthetic – super glowy, glamorous and always unique!» said Liz Goodno, Global Marketing Communication Director at Meitu. «We are so excited to partner with Bretman and feature three of his most celebrated makeup looks in our app for our users worldwide.»

Meitu’s beauty apps are used by more than 450 million monthly active users worldwide. Its flagship augmented reality virtual try-on app, MakeupPlus, uses proprietary facial recognition to map each user’s unique facial features; offering the most precise and natural virtual makeup application. Users can give themselves a full virtual makeover – from lipstick, foundation and eyelashes, to eye and hair color, faux freckles and glitter – straight from their smartphone. The app also includes expertly-curated makeup tutorials along with makeup looks by artists such as Lisa Eldridge, NikkieTutorials and now, Bretman Rock.

To kick-off the partnership, users are encouraged to download the app, post a photo of themselves wearing one of Bretman’s MakeupPlus looks and hashtag #SlayWithBretman for a chance to win all of the makeup products used in Bretman’s tutorial for one of the looks.

Some of the most popular MakeupPlus features include:

Bretman Rock Makeup Looks – #SlayWithBretman

  • Boujee – Extra «lit» cheek bone highlight, gold glitter lower lash liner and oxblood red matte lips make up this classy and festive look. Boujee in all the right places.
  • Whatevah – Faux freckles are having a major moment – and Bretman’s faux freckles are perfectly paired with natural, fully lashed-out eyes and a creamy, classic red lipstick. Very naughty-meets-nice.
  • Mary Jane – Green is the color of envy, and we all envy Bretman’s makeup skills #goals! Bretman makes a regal, full-face statement in shimmery purple lips adorned with a single diamond-like stone. The drama doesn’t stop at the lips – Mary Jane’s eyes and eyebrows are washed in a reflective green and purple.

Ultimate Beauty Guide 
Watch exclusive video makeup tutorials by some of your favorite makeup artists and online beauty destinations, and learn to bring virtual looks to real life. Connect with the MakeupPlus community to share and discover tips, tricks and new products in order to improve your personal beauty and makeup routine. 

Real Time Virtual Makeovers
Use your front-facing camera to try virtual makeup on in real time! Scroll and tap through different makeup styles to see what you’ll look like before you take your selfie!

Retouching Tools
Enhance your complexion, perfect your skin tone, and sculpt your face with our easy retouching tools to give your selfie a polished, finishing touch. 

Multi-Face Recognition Technology
Use MakeupPlus for your group photos to give all of your friends an instant virtual makeover!

Image assets and logos for MakeupPlus are available for download here.

To download MakeupPlus and try on Bretman Rock’s virtual makeup looks, please visit the App Store or Google Play.

About Meitu, Inc.
Meitu, Inc. (SEHK: 1357) is a global mobile internet platform and innovator in mobile video and photography, including Artificial Intelligence and Machine Learning algorithm-based proprietary facial recognition and virtual «try-on» technologies for hair and makeup. By leveraging its technology leadership and global user base, Meitu, Inc. is building a mobile beauty ecosystem where users can discover, create and share new looks – right from their smartphone. Today, Meitu, Inc. apps are installed on over 1.1 billion unique mobile devices around the world, with billions of photos generated by Meitu, Inc. apps each month. More information about Meitu, Inc. can be found at

For more information on Meitu and MakeupPlus, please contact:

Liz Goodno
Meitu, Inc.
[email protected]

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