SACRAMENTO, Calif., April 19, 2017 /PRNewswire/ — Cannibals are everywhere and they have one job: to devour the competition before it eats them. Award-winning marketing expert Claudia Newcorn makes that point in her new book, Zipline to Success: Fast-Track Marketing Strategies to Accelerate Your Sales & Profits

With the economy humming and more people contemplating starting businesses, she wants would-be entrepreneurs to pay attention because they often enter their markets without checking out the competition. Yet the competition will absolutely be paying attention to them. «As soon as they smell you,» she says, «they will look for ways to reduce your success, perhaps taking a bite out of you with more aggressive pricing or adding more services. It’s all about survival of the smartest.»

Newcorn says the way to win in business when only the fit survive is to:

  • Make competitors your «friends» by building a business strategy that incorporates their strengths and weaknesses.
  • Exploit bad reviews competitors receive on Yelp and social media. For example, if a company’s reviews indicate that it does not do a good job following up on phone calls, your company can offer a customer service guarantee that promises to call back in one day or the service will be free.
  • Go undercover to learn competitors’ prices and selling points. This is particularly important for new businesses in established industries in which the only way to get new customers is to poach them from others.

«I don’t advocate being nasty,» Newcorn says, «but instead endorse being better than anybody else by doing what they do and more.»

Credentials: Claudia Newcorn is an award-winning strategic marketing consultant and author of the Amazon Best-Seller, Zipline to Success. She has also written for hundreds of publications and appears as a frequent radio talk show guest. With decades of corporate experience with such industry leaders as Gillette and E&J Gallo, she has worked with hundreds of clients, from entrepreneurs to mid-sized firms and large corporations as president of Acorn Enterprises consulting She developed the Zipline system that reveals big company marketing secrets to help company owners, managers, and their teams rise above obstacles and achieve their business goals while enjoying the ride. Newcorn earned her MBA from Northeastern University and taught marketing at St. Mary’s College in California.

Availability: Sacramento area, nationwide by arrangement and via telephone

Contact: Claudia Newcorn, (209) 204.0502; [email protected]


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SOURCE Claudia Newcorn