LOS ANGELES, April 25, 2017 /PRNewswire/ — In time for Mother’s Day, Lime Crime, the trend-setting indie makeup brand, launched a collection of liquid lipsticks that is sure to turn some heads.

The limited edition M$LF set – which stands for Moms I’d Like to Follow – is inspired by millennial moms who feel comfortable in their skin and ‘own it’.

«Many of our Instagram fans are young moms,» says CEO Doe Deere. «I admire these women because they manage to be dedicated mothers and still slay their makeup! This collection celebrates all women and empowers them to be their most confident, bad-ass selves. These are the moms I’d like to follow!»

M$LF Velvetines set includes 4 ‘goes-with-everything’ neutrals, designed for a modern woman on-the-go including, sugar plum mauve,  rose nude, grey taupe, and  terracotta.

True to the brand’s tradition, collection comes in a iconic pop culture packaging. WARNING: May cause increased confidence!

100% Vegan & Cruelty-Free. Available now on the brand’s website with fast & trackable international shipping. To shop and learn more, visit limecrime.com or on Instagram @LimeCrimeMakeup.

Lime Crime is a trend-setting makeup company from Los Angeles, California that believes makeup isn’t just a way to cover up imperfections, but a form of freedom and self-expression. Lime Crime is committed to bringing innovative, high-performance formulas to the cosmetic market. Lime Crime cosmetics are certified cruelty-free & vegan. The brand boasts a global social media reach of 4M+. For more information on the brand and its products, visit www.limecrime.com, Lime Crime’s official Facebook page, and the official Lime Crime blog which is personally curated by Doe Deere herself, ILoveLimeCrime.com.


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SOURCE Lime Crime