MANSCAPED Becomes Official Partner of Professional Bull Riders for New Team Competition
SAN DIEGO, June 19, 2020 /PRNewswire/ — MANSCAPED, the leader in male below-the-waist grooming and hygiene, has announced a partnership with PBR (Professional Bull Riders) as an Official Partner of the PBR Monster Energy Team Challenge, an exciting new team format competition running through mid-July. The popular 40-hour televised competition is being broadcast on CBS and CBS Sports Network through July 12, complete with MANSCAPED brand integrations and entertaining commercials.
«PBR Monster Energy Team Challenge is an incredible tournament – bringing the excitement and drama of PBR events to new levels, and we’re really happy to be a part of it,» said Joey Kovac, Senior Director of Marketing at MANSCAPED. «No one needs to take care of themselves below-the-waist more than a bull rider, so the partnership was a no-brainer and has been resonating with PBR’s huge fanbase.»
The PBR Monster Energy Challenge began June 5 with closed events at South Point Arena in Las Vegas, Nevada. The team tournament, featuring 48 of the world’s top bull riders joining 12 teams, will run through June in Las Vegas before moving to Sioux Falls, South Dakota for a ticketed championship weekend July 10-12 at Denny Sanford PREMIER Center with fan safety protocols in place.
«Since this exciting new team tournament also marks the highly anticipated return of spectators to live PBR events, fans will be able to enjoy MANSCAPED’s sponsorship firsthand as they cheer on their favorite riders, bulls and teams,» Joey said.
«MANSCAPED is a market disruptor that has put a fresh spin on their category – which is just what this innovative new team tournament has done for bull riding,» said Josh Baker, SVP, Corporate Partnerships, PBR. «Their brand is a great match for this successful new format.»
Renowned for its wildly creative and humorous branding and advertising, MANSCAPED has made a splash throughout the first half of PBR’s two-month-long event. Included in the partnership are in-arena digital and static signage, commercials on CBS and social media integrations. The first half of the Monster Energy Team Challenge has been matched with superb marketing by MANSCAPED that has sparked buzz and real conversations about the importance of taking care of the area down there.
About PBR (Professional Bull Riders)
PBR is the world’s premier bull riding organization. More than 700 bull riders compete in more than 200 events annually across the televised PBR Unleash the Beast Tour (UTB), which features the top 35 bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. PBR’s digital assets include RidePass, which is home to Western sports. PBR is a subsidiary of IMG, a global leader in sports, fashion, events and media. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.
Founded in 2017, San Diego, California-based MANSCAPED is the first and leading brand dedicated to men’s grooming and hygiene below-the-waist. The product range includes only the best tools, formulations and accessories for a simple and effective manscaping routine. With direct-to-consumer shipping in the United States, United Kingdom, Australia and Canada, as well as placement in Target and Best Buy retail locations across the U.S., MANSCAPED is a one-stop shopping destination for men looking for a brand that is focused on the needs of what has, for too long, been a sensitive and often taboo subject. For more information, visit MANSCAPED.com or follow on Facebook, Instagram, Twitter and YouTube.
Allison Frazier, Director of Public Relations – MANSCAPED, Inc.
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SOURCE MANSCAPED, Inc.