LOS ANGELES, April 28, 2017 /PRNewswire-iReach/ — SofaMania, an online furniture company that is set to revolutionize the traditional furniture industry, has partnered with famed photographer, Moshe Brakha, to release a bold new advertising campaign. The legendary Israeli photographer and author of the just released book, LA Babe: Crazy, Sexy, Cool Photography 1975-1989,  is known for his work on commercials and print ad campaigns for world-known brands, such as Motorola, Best Buy, Toyota, Skyy Vodka and Martini & Rossi.

The flashy ads feature bold colors, modern furniture pieces and trendy models holding up signs advertising the brand’s low prices and convenient shopping perks. With this campaign, SofaMania hopes to target fashion-forward, yet budget-conscious millennials looking for hip, stylish and quality furniture at affordable prices.

Brakha is very proud of this innovative campaign, and is excited to spread SofaMania’s message, calling the company «The New Cool! The Zara of Furniture!»

The campaign is currently featured on billboards on the East and West Coasts in order to encourage shoppers to protest the big box furniture’s sales model and realize that there is a better alternative for their shopping needs.


SofaMania offers designer furniture in a variety of designs, styles and color options, that includes living room, bedroom and home office furniture, with plans to release a line of office and children’s furniture pieces next year.

The brand’s goal is to provide customers with an affordable and simple way to buy furniture. By offering free shipping across the country and a 30-day money back guarantee, they cut out the middleman and save customers up to 40 percent off the prices of leading national retailers. To help customers purchase the furniture pieces of their dreams, SofaMania has partnered with Affirm to offer affordable financing options.

For more information, please visit https://www.sofamania.com/

Media Contact: Jon Dahan, MMC Agency, (323) 465-2787, [email protected]

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SOURCE SofaMania