SANTA MONICA, Calif., May 1, 2017 /PRNewswire/ — Starbreeze and RED Games, a division of RED Interactive Agency, have partnered to create THE RAFT, a first-ever cooperative game experience for StarVR Virtual Reality HMD.  THE RAFT will allow up to 4 people to play simultaneously, working together as a team navigating through the experience.  What really sets a new bar for consumers is that THE RAFT leverages the advanced Starbreeze VR platform, their wide field of view virtual reality StarVR headset produced in collaboration with Acer, and other customized equipment, all of which allow for deeper levels of immersion not found in other platforms. 

THE RAFT immerses players on a thrilling cinematic adventure. Lured by an ancient treasure, a brave band of explorers make their way down an ominous river. Players must work together to navigate and protect their raft, but keeping it afloat is the least of their worries. As they venture deeper into the mysterious jungle, various creatures will be attacking them and wreaking havoc to the raft.  Only resourceful, coordinated teams will reach the prize, while others will be lost forever to realities unknown.

«We’re so excited to be working with a great partner like Starbreeze to create something that people have never experienced before,» said Donny Makower, President of RED Interactive Agency. «Their VR platform gives our team the ultimate creative canvas, allowing us to develop a game experience that will transport people in unexpected ways.  It’s going to be really fun for friends to play as a team, and the experience will be truly memorable.» 

THE RAFT will appeal to audiences of all types, ranging from gamers to families to thrill seekers to tech enthusiasts.  There’s something in it for everyone, as it will truly transport people to a new, unexplored world that bridges the gap between virtual and physical environments.  Players will not only experience the virtual world of THE RAFT, but they’ll also utilize physical, real-world items and structures throughout the game, including weapons, tools and structures on the raft itself.

«We greatly enjoy working with the RED Games team on THE RAFT to add to our upcoming slate of VR location-based experiences,» said Brooks Brown, Director of VR at Starbreeze.  «The base design of THE RAFT is so perfectly tuned for collaborative efforts between friends and we can’t wait to see how people will play it.»

THE RAFT will be available to the public at a date later to be announced, as it rolls out to locations around the world. Adventure awaits.

For more information please contact:          

Sam Schoenholtz
Director, Marketing & Communications
RED Interactive Agency
310-399-4242 ext. 189

About RED Games
For over 10 years RED Games, a division of RED Interactive Agency, has been focused on developing and publishing high-quality, incredibly visual, handcrafted mobile games and experiences. RED Games works with client-partners to build unique gaming properties and original IP. We have launched a wide variety of successful games into the mobile marketplace, including Nickelodeon’s Sky Whale, Hasbro’s Beyblade Burst, and Oprah’s first mobile game, Bold Moves, all of which have been featured by Apple.   The results speak for themselves – we’ve reached #1 in multiple categories, including #1 in Family Games, #1 Paid App Overall and #1 in Kids.

About RED Interactive Agency
RED Interactive Agency partners with brands to create meaningful and connected customer experiences.  RED works with the world’s most influential brands to help them successfully navigate an increasingly complex digital world. We are comprised of experienced strategists, creatives, technologists, designers, marketers, storytellers, and inventors. Together RED forms a passionate collective with a comprehensive suite of capabilities dedicated to creating meaningful and connected customer experiences across web, mobile, digital-to-physical, the internet of things (IOT), digital advertising and social.  This is the connected ecosystem and it’s the foundation from which brands are evolving and growing their businesses to build long-lasting relationships with their customers.

About Starbreeze
Starbreeze is an independent creator, publisher and distributor of high quality entertainment products. With studios in Stockholm, Paris and Los Angeles, the company creates games and other virtual reality entertainment products, based on proprietary design and licensed content. Starbreeze’s most recent games include PAYDAY 2, the adrenaline fueled bank robbing co-op game and the upcoming John Wick VR shooter and survival co-op FPS OVERKILL’s The Walking Dead based on the hit series.

Starbreeze has set out to develop truly immersive virtual reality experiences, by integrating software and hardware in its StarVR head mounted display displaying a unique field of vision and a mission to bring top-end VR to large audiences. Starbreeze launched StarVR with a VR-experience at the Electronic Entertainment Expo (E3) in June 2015, gained by teaming up with French Infinite Eye. In January 2016, Starbreeze unveiled StarCade initiative; centers that invites people to immerse themselves into premium VR experiences. The first cinematic VR experience «Cockatoo Spritz» directed by Stephane Barbato, premiered at the Cannes Film Festival 2016.

Headquartered in Stockholm, Sweden, Starbreeze’s shares are listed on Nasdaq Stockholm First North Premier under the tickers STAR A and STAR B with the ISIN-codes SE0007158928 (A-share) and SE0005992831 (B-share). Remium Nordic is the company’s Certified Adviser.

For more information, please visit,,


To view the original version on PR Newswire, visit:

SOURCE RED Interactive Agency