RANCHO CUCAMONGA, Calif., April 26, 2017 /PRNewswire/ — At a time when consumer lifestyle trends dictate the way people clean and eat more than ever, Monoprice, a leading online retailer of high-quality, affordable consumer electronics and accessories, today announced that its first products in the Small Home Appliance category are now available for purchase. The new Strata Home line, which officially was announced at the 2017 Consumer Electronics Show, includes the hottest innovations in cleaning, cooking and baking technology—from Sous Vide cookers to robotic vacuums.

«Technological advances continue to enhance daily life, making it easier for people to prepare great food, clean more thoroughly and efficiently, and—most importantly—save time,» said Bernard Luthi, CEO at Monoprice. «In our ongoing pursuit for category expansion, we realized many of the most innovative and best-in-class products in the home appliance space aren’t offered to consumers at an affordable price point. With our entry into this thriving market, we’ve made it our goal to bring consumers—from foodies to amateur chefs—the housewares they need to further their passions, without the expense of current small home appliances.»

Monoprice is no stranger to category disruption, shaking up the consumer electronics and accessories categories since its inception in 2002, and most recently expanding into the cycling and outdoor markets. Now, the company is claiming its stake in the small home appliance space, a swiftly growing market poised to reach $116.8B by 2024, according to a recent study by Grand View Research, Inc. Through the introduction of its newest suite of offerings, the company aims to establish itself as the go-to retailer for consumers looking to bring the latest in premium yet fairly-priced kitchen and home innovations into their homes without breaking the bank.

Initial products in Monoprice’s small home appliance line include:

For more information about Monoprice and all of its category offerings, please visit www.Monoprice.com.  

About Monoprice, Inc. (DBA Monoprice.com)
Located in Rancho Cucamonga, Calif., Monoprice, Inc. is an e-commerce leader specializing in providing more than 6,500 high-quality yet affordable electronics and tech products. As an industry innovator, Monoprice fills a void in the consumer technology market by delivering exceptional products that are on par with the best known national brands at prices far below the retail average with incomparable speed and service. Maintaining a business philosophy that focuses on the needs of its customers, the company strives to bring simplicity, fairness and confidence to consumers and businesses shopping for big-ticket electronics and tech accessories. For more information about Monoprice, follow us on Facebook, Twitter, LinkedIn, Google+, and YouTube.

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SOURCE Monoprice